The brand: CGD London

The role: Content Marketing Manager

CGD London was the first stationery brand in the UK to focus on female empowerment and create planners that had a purpose. Though the brand is no longer with us, as a shareholder I worked on everything marketing related. During my time at CGD, we were stocked in Selfridges, Fenwick, and other luxury department stores.

What I did:
Email marketing strategy, copy and design
Content marketing plans
Product descriptions
Product development (research, copy)
Web copy
Web design
Social captions
Instagram stories
Blog writing
Interviews with inspiring women
Brand tone of voice
Editorial guidelines

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